Royal Enfield is planning to launch a new motorcycle every year, till 2018. While Mr Siddhartha Lal, the head honcho of Royal Enfield, refused to name the motorcycles, we can be pretty sure that the first of these to be introduced here will be the Himalayan, which has been spotted testing quite a few times now.
Royal Enfield’s previous big launch was the Continental GT café racer, which went on sale in India in November 2013. However with aggressive plans to expand to other global markets, the company seems to have realised that they might not be able to replicate their success in India with their obsolete model line-up. With the aim of expanding its portfolio, Royal Enfield has invested over Rs 500 crore in enhancing the research and development facility in Chennai. The company’s new model portfolio will span between 250cc and 750cc products.
Owing to the bump in demand for its products and the increasing waiting period, Royal Enfield has been steadily expanding its production capacity. While the facility in Oragadam, Chennai was producing 20,000 units per month till the last year, the production has been ramped up to 30,000 units per month this year. With more investment coming in, this number will go all the way up to 50,000 units a month, till 2016.
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